In this day, it seems like everyone is advertising themselves as a digital marketing agency. But how do you know which one to choose?
It would help if you considered many things when selecting the best digital marketing agency for your brand or company.
Know what you needs
Long before you begin your search for a digital marketing company, you’ve got to know what you want.
Are you looking for impeccable content creation and SEO expertise? A better social media presence?
Or are you more interested in research and demographic studies? Get your team together and make a list of everything you’d like your future digital marketing company to do.
Know their expertise
Not all digital marketing firms are created equal, and just because they might be big doesn’t mean that they’re better.
If your company specializes in sportswear, you wouldn’t necessarily want to work with a big marketing firm that primarily caters to companies outside of your niche.
It may behoove you to find a digital marketing firm that fits with you, even if that means going boutique. The benefit is that they’ll already know the market and whom you’re trying to reach.
Of course, there are digital marketing agencies out there who would be enthused to get your business even though they might not know much about your product or field.
Are they exceedingly creative? Have they done work, even if it’s outside of your wheelhouse, that you admire?
Maybe you don’t want someone who’s been marketing the same types of products for the life of their firm. They’ll be quick to get your work done, sure, but it may look and feel a lot like the rest of their portfolio.
Research their portfolio
This goes back to what we have mentioned above. If you want something a little more buttoned-up, look for a firm specializing in a more professional voice.
If you think that a creative campaign, maybe something that has a playful voice, might be just the thing to start driving traffic, do some research on the tone of their marketing.
Once you’re familiar with the basics of internet marketing and Search Engine Optimization, it’s time to do your homework on the company (or companies) you’re considering hiring.
Get creative. Start with a simple Google search to learn about the company’s services, history, and location. Look over their ratings on Yelp, Google, and Facebook as well.
Consider your budget
Before you contact a company to discuss working together, you want to have a public figure in mind of how much you’re willing and able to spend on SEO, SEM, web design, social media marketing, or anything else that comes to mind.
In general, most digital marketing agencies will tend to work with similar companies, meaning they may specialize in small, locally-owned businesses or more prominent, more established ones like significant car dealerships.
This will affect their pricing structure. Through your research, you will probably tell if your business aligns with their specialty.
In the end
In the end, staying firm to your convictions and finding a digital marketing company willing to work with your business plan will be a better outcome for all parties involved.
Being prepared, doing research, and asking the right questions can help you ensure that you work with the SEO agency that best fits your needs. Remember to stay engaged throughout the process as well! Ask for updates, and review proposals and content to make sure they are accurate and meet your goals.